Monday, October 25, 2010

slow style

when I was in italy last winter, i learned about the slow foods movement, to counter the rise of fast food and the disappearance of local food traditions. the food produced under this movement tends to be high quality, delicious and healthy. http://www.slowfood.com/

with the time and thought i'm putting into sourcing, design and production, my brand seems to be representative of slow style rather than fast fashion. all the ingredients must be perfect. is my adoption of this philosophy a convenient explanation for the push back of the launch to spring 2011? yes, partially. :) however, i do believe in investing time and energy to design, source and craft products...high quality, well-designed items generate less waste (and less unsightly products on average!)